Freelance Web Developer

Web Design
With Feeling.

Rootsy is the work of Huw Roberts. I help individuals, small businesses and non-profit organisations create meaningful and engaging websites and web apps.

Case Studies
Dream Quickly
Dream Quickly is the advertising agency of Simeon Rose and Anne Hopkins. I made a fun, colourful web app to showcase their innovative brand thinking and show off their amazing work.
I designed and developed this headless Nuxt site for my own music label, Serein. There is a lot going on beneath the clean, minimal design, let's dive in...
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Major revamp including new look and new features for high traffic website, E-International Relations. I planned and executed a strategy to overhaul their ageing WordPress website, improving workflow and efficiency.
Zen outlined
Web design for Bristol accountancy firm. Zen specialises in finance for the creative sectors. The site was designed to communicate the fact that with Zen, your mind will be free to focus your creative passions.

Web Designer & Developer

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The work of Huw Roberts

For more than 15 years I've been producing design and code for the web. I've worked with agencies & clients from all over the world on a huge number of projects, from small scale sites for individuals and small businesses to projects spanning many months and in some cases many years for larger, long-standing customers.

All about the detail

My design work is elegant and understated with an attention to small detail. My code is organised and efficient. I enjoy finding the simple solutions to complex problems and the creative applications of coding. When I’m not making websites, I’m producing music and taking care of my record label.

I'm based in South Wales, a stones throw from both Cardiff and Bristol. Most of my work is remote from my home office, but if you’re local, let’s meet up! I’m available for freelance web development & design work.

Get In Touch
Craft cms logomark

Craft CMS Developer

Craft has become my go-to CMS over the past few years. Robust, stable, secure and with a great experience for developers and editors alike, it's hard not to love.

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Wordpress logomark

WordPress Developer

WordPress is the world's most popular CMS. While I don't recommend it for every use case, it still has its place and its familiarity to many non-technical users can't be overlooked.

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Shopify logomark

Shopify Developer

Shopify is now the biggest e-commerce platform around, it makes selling physical and digital products incredibly easy and has a healthy ecosystem of themes and plugins.

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Rootsy’s work has contributed to continuous increases in traffic as well as faster load times and positive feedback on the design. Their workflow is extremely effective and they deliver exactly as requested. The team often exceeds expectations and at the very least meets them.

Stephen McGlinchey
Editor-in-Chief at E-International Relations
View Case Study

Past Clients

2014 Cardiff University
2010 Chill Or Thrill
2011 WorldPay
2011 Eco Bohemia
2008 Super Furry Animals
2013 Eco Finland
2008 EMI
2013 Voices From Care
2014 Minna Hepburn
2009 Bait
2015 Silk Street Jazz
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Get in touch

Use the form below to tell me all about your exciting new project, or email directly - I'll get back to you as soon as I can!